TikTok User-Generated Content Guidelines | Rules & Best Practices

Here’s an enhanced prompt for creating a set of guidelines for user-generated content (UGC) submissions on TikTok, incorporating the requested level of detail and specificity:

Prompt:

Objective:
To establish clear, actionable, and enforceable guidelines for UGC submissions on TikTok to ensure compliance, foster creativity, and maintain a positive brand image. This will help balance the freedom to create with the responsibilities of content moderation, while ensuring high-quality, engaging, and safe content on the platform.

Deliverables:

1. A comprehensive set of guidelines for UGC submissions, including:

   • Submission requirements and criteria
   • Rights and permissions for creators
   • Content guidelines and acceptable use policies
   • Moderation and reporting standards
   • Community guidelines for promoting and engaging with UGC
   • Analyst and reporting metrics to measure UGC performance

2. A detailed explanation of industry best practices and standards for UGC on TikTok, including:

   • Content format and style expectations
   • Scriptwriting and captions guidelines
   • Use of tags, hashtags, and comments
   • Compliance with TikTok’s Terms of Service and Content Guidelines
   • Brand and community guidelines for promoting UGC

3. Quality assurance criteria for UGC submissions, including:

   • Engagement metrics (e.g., reach, likes, comments, shares, watches)
   • Content uniqueness and originality
   • Visual and audio quality standards
   • Compliance with TikTok’s Creative Commons policy
   • Consistency with TikTok’s aesthetic and tone

4. Technical specifications for UGC submission tools and platforms, including:

   • Acceptable formats for videos, images, and text
   • UGC formatting guidelines (e.g., video resolution, audio bitrate)
   • UGC size requirements for comments, captions, and thumbnails
   • Loading time and content size limitations
   • Use of TikTok’s UGC eligibility criteria checklist

5. Addressing potential challenges and solutions, such as:

   • Managing reputation risk associated with UGC
   • Balancing creative freedom and pre-set style expectations
   • Ensuring UGC aligns with audience interests and trends
   • Dealing with misinformation or inappropriate content
   • Balancing monetization of UGC with brand values

Additional Considerations:

1. SEO and Performance Optimization:
   • Incorporate SEO best practices for UGC, including:
     • Content optimization