Calculate Conversion Rate & Customer Acquisition Cost for Product Videos

Enhanced Prompt:

Title: "Optimize ROI and Improve Customer Acquisition Through Product Demonstration Video Analysis"

Objective: The purpose of this task is to analyze the performance of product demonstration videos to calculate the conversion rate and customer acquisition cost (CAC), track key metrics (views, engagements, sales), and assess the effectiveness of these videos in driving conversions and generating return on investment (ROI). This analysis will help optimize product marketing strategies and improve customer acquisition efforts.

Deliverables:

1. A detailed report outlining the following key metrics and KPIs:
   • Conversion Rate (e.g., Click-Through Rate (CTR), Scroll-to-Finish Rate)
   • Customer Acquisition Cost (CAC) calculation
   • Sales and Revenue Tracking (e.g., sales volume, revenue per view, lifetime value (LTV))
   • Engagement Metrics (e.g., likes, shares, comments, watch time)
   • Return on Investment (ROI) calculation
2. A actionable analysis of the video performance, including recommendations for optimization.
3. A plan for scaling the product demonstration strategy to maintain or improve ROI over time.

Industry Best Practices and Standards:

• Adhere to GA360 measurement principles for accurate and reliable performance tracking.
• Use a mix of proprietary and third-party analytics tools for comprehensive data collection.
• Follow industry standards for CAC, including a clear understanding of cost elements (e.g., production, distribution, marketing spend).
• Incorporate a customer lifetime value (LTV) framework to assess long-term ROI.

Quality Expectations:

• Ensure data accuracy by verifying all metrics with corresponding sales, marketing, and customer support data.
• Use a sample size of at least 300 views per video to reduce variance in conversion rates.
• Implement a consistent methodology for tracking metrics across all product demonstration videos.
• Ensure the analysis accounts for seasonality and external factors that may impact performance.

Technical Specifications:

• Utilize t