Creative Brief Template for TikTok Influencer Collaborations | Campaign Guide

Enhanced Prompt for TikTok Influencer Collaboration Creative Brief Template

Project Overview

Project Name: [Insert Project Name]
Client: [Insert Client Name]
Date: [Insert Date]
Budget: [Insert Budget]
Signed By: [Insert Name/Title]
Contract Number: [Insert Contract Number]

Project Description:
This creative brief outlines the collaboration between [Client] and TikTok influencers to execute a comprehensive brand campaign. The collaboration aims to achieve [specific goal, e.g., brand awareness, sales growth, engagement, etc.] through creative and strategic influencer content.

Deliverables:
A detailed template with actionable guidelines for influencer collaborations, including:

• Campaign Overview
• Brand Messaging
• Content Requirements
• Brand Assets
• Specific Guidelines
• Quality Expectations
• Technical Considerations
• Performance Optimization

Objective

Primary Goal: Increase [Client’s] brand awareness and engagement on TikTok through influencer collaborations.
Secondary Goals:

• Drive sales or specific actions (e.g., product purchases, sign-ups, follow buttons).
• Collect high-quality engagement data for analytics.
• Build and maintain a loyal TikTok community around [Client’s] brand.

KPIs:

• [Insert KPIs, e.g., average monthly follower growth, engagement rate, conversion rates, number of influencer posts, etc.].

Scope of Work

1. Campaign Overview
Overview:
[Client] will work with select TikTok influencers to create engaging, branded content aligned with their storytelling style and audience preferences.

Key Deliverables:

• Campaign plan with timeline, content calendar, and budget.
• List of influencers and their selection criteria.
• Define content types and formats for the campaign.

Expected Milestones:

• Signed influencer list by [Date].
• Creative brief finalized by [Date].
• First draft of content guidelines ready by [Date].

2. Brand Messaging
Objective: Develop consistent and compelling brand messaging aligned with [Client’s] brand identity and influencers' tones.

Key Deliverables:
-Brand statement and mission statement.
-Target demographic analysis (age, gender, interests, psychographics).
-Preferred language style (e.g., casual, professional, humorous) based on brand voice.
-Content guidelines for influencers (e.g., including call-to-action buttons, formatting rules, etc.).

Tools/Techniques:
Use tools like AdSTRU for target demographic analysis.

3. Content Requirements
Objective: Create high-quality, branded content that resonates with TikTok influencers and their audiences.

Key Deliverables:
-Grants briefs for influencer content (e.g., short videos, reels,湖人.DataFrame, etc.).
-Content template for influencers (e.g., video types, styles, formats).
-Visual and written guidelines for content creation (e.g., equipment checklist, color palette, typography).

Examples of Content Types:

• [Client’s] logo integration in content.
• Stories验证码 links.
  -Hashtags related to [Client’s] niche or camp